For sale is an incredibly unique and established online business specialising in the sale of squishies—fun, collectible, and stress-relieving toys with a dedicated following around the world. Having been in operation for almost 12 years, this business has cultivated a strong community of loyal customers, particularly in the United States, who are passionate about squishy collections and novelty items.
This business stands out for its exclusive offerings, including rare and limited-edition squishes sourced from top manufacturers. The current owners have built strong relationships with trusted suppliers, ensuring high-quality products and a steady supply chain. With a focus on collector-grade items, this business caters to a niche market that continues to grow, offering immense potential for further expansion.
Operating entirely online, this business is run from home, requiring no more than a spare room or garage to store inventory and manage operations. The owners currently spend only a few hours per week on the business, making it a perfect opportunity for someone seeking passive income or an enthusiastic collector looking to grow this well-established brand.
Financials have been consistently strong, with years of proven performance. The boutique's website is fully optimised for e-commerce, allowing for seamless transactions and customer engagement from anywhere in the world. The business is also active across social media, with a highly engaged online community that eagerly follows new product releases and special events.
This is a perfect opportunity for anyone with a passion for collectibles or someone looking to take a thriving, easy-to-manage online business to the next level. With low overheads and room for significant growth, this is a turn-key operation with unlimited potential.
For more information, please contact Elle Likopoulos' team at 9566 7300 or email elle@absolutebb.com.au.
Iceland 
