Sell The Business To The Right Audience

Published on 01/10/2015 Tag: Right Buyer, Business Buyer, Find Buyer

Who will become your right buyer? 1  Have a clear idea of who will likely be interested in your business. You can’t sell a beef burger to a vegetarian, and you can’t sell your business to someone who has absolutely no interest in buying. Figure out what type of person is most likely to be interested, and then think about the best place and method of reaching your target. •    Does your business appeal to anyone looking to buy a business or will you be more likely to...